Friday, February 5, 2010

Brand your image

I saw an interesting interview on the news today during one of the morning shows. There was a marketing guy on there that gave a couple of examples of stars that have “branded” themselves or products then shifted the conversation to individuals who are looking for a job. He talked about “personal” branding and showed an example of how he exhibits some of his own individual flair. One end of his business card appears folded down. He stated he got the idea because people would come to him with copies of his books and they would ask him questions from the dog-eared pages. Also, he has his own personal dress style. He wears black everywhere he goes. He talked about persons who were looking for a job to develop their own unique panache that makes a statement and forces the interviewer to remember them. Marketing 101! We are always focusing on product but why not ourselves? So I wonder, what will be the mark that I leave? What’s yours?

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